Hennessy Black!

Hennessy Black is a new highly versatile, decidedly different cognac. This exciting new distinctively smooth blend allows consumers more ways to enjoy Hennessy and tastes great on its own or mixed. It is Hennessy's first major new launch since Hennessy V.S was introduced in 1961. Hennessy Black offers an intriguing new choice for social occasions and will aim to take Hennessy beyond the cognac category to be the premium mixed spirit of choice. Its consumption versatility will be supported through the creation of a new drinking ritual as it is perfect for enjoying up (shot) or down (mixed drink).

Packaged in a sleek, bold black bottle, Hennessy Black is a versatile blend of 35 to 45 unique, pale and gold colored eaux-de-vie selected for their elegant floral characteristics. These are subsequently aged in French oak barrels previously used by Hennessy for at least five years. Hennessy Black has a more gentle wood influence. The result is a different expression of Hennessy Cognac: lighter and fresher with scents of jasmine, daffodils and orange flowers that are delicately mixed with hints of citrus, honey, and fresh grapes to create a distinctively smooth cognac with surprising finesse balance, floral notes.

"We are thrilled to launch such a spectacular new product from Hennessy, the leading cognac in the world," said Mark Cornell, CEO Moet Hennessy USA. "Our fast growing consumer base is looking for new and innovative ways to consume cognac and we have the perfect blend to speak to this generation."

"Hennessy Black is a fantastic new blend that takes Hennessy beyond cognac," said Andy Glaser, Senior Vice President Hennessy Business. "Its incredible smooth taste and versatile nature will enable a new set of premium spirit drinkers to enjoy Hennessy in a variety of new ways."

www.HennessyBlack.com